Nike’s workshops are both online and in-person, depending on the purpose of the workshop.įor one virtual event, Nike created personalized welcome pages for its attendees with tailored messaging from keynote speaker and tennis pro Serena Williams.įor one of its biggest events of the year, Air Max Day 2021, Nike hosts an immersive virtual experience with keynote speakers, musical performances, product drops, and creative workshops. They also receive personalized invites to upcoming events and workshops. Nike has gone all-in by offering personalized experiences and workshops to its large fanbase. After downloading the Nike app, fans don’t only have access to personalized promotions or new products. After you’ve identified the goals and desired outcomes for your workshop, read this list of ideas to inspire your next event. It can be overwhelming to start planning an engaging workshop from scratch. Workshops also provide opportunities to break up larger events - virtual or in-person - into smaller sessions with more hands-on and interactive activities. This can include certification courses or unique networking opportunities. Workshop events are valuable because they enable attendees to learn new skills and work toward their goals. Attendees participate in workshops to acquire a new skill or specialized knowledge that they can apply to their day-to-day life or profession. Workshop topics or themes are often specific to a certain industry or niche. What Is a Workshop Event?Ī workshop - often used in B2B event marketing - is an event that gives attendees hands-on experience with the subject matter. So whether you’re preparing for in-person workshops again or if you plan on running virtual breakout sessions this year, we’ve put this list of workshop ideas together to inspire your next event. What surprised us was that, even though the human connection might feel different online (or just awkward at times), there are many benefits to virtual workshops. So we started digging into how we could make virtual or hybrid workshop ideas more engaging and productive. But as events have moved online, the status quo doesn’t work anymore.Īfter too many Zoom calls and webinars, we’re tired. Workshops have long been a great way to communicate ideas, bring people together, or get closer to accomplishing business goals.
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